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Measured notes
Practical notes on ICP drift, AI visibility, and the evidence loops small teams can verify for themselves.
We scanned our own homepage. Here’s what 65% ICP alignment actually meant
Our own ICP report found no missing declared audience values, but it did find 11 additional signals. Here is how we read that result without treating it as a site score.
ICP drift: how to tell when your website is speaking to the wrong buyer
ICP drift is the gap between the audience you intend to reach and the audience your published content appears to serve. Here is how to inspect that gap without chasing a score.
Why measured AI visibility beats vanity mention counts
heyEO records what answer engines actually returned — not screenshots or gut feel — so founders can see whether a change moved the evidence.
A practical AEO workflow: measure, prioritize, change, remeasure
A four-step AEO workflow for small teams that connects technical checks, audience evidence, answer-engine observations, and deliberate changes.